Working with people with shared purpose

Sometimes you find yourself working with people who share your purpose, without actively making it happen. Perhaps it’s synchronicity. Or perhaps you make it happen in more subtle ways. Either way I find I work with more and more organisations in the sustainability sphere, a purpose very close to my heart. 

Cat is the co-founder and sustainability leader for FutureMakers, who work with big businesses to bring sustainability into the heart of their organisation. 

It seemed only right to photograph out in nature. London may not seem the most obvious location, but look and you will find. As one of the greenest cities in the world, London is full of pockets of green and micro habitats. This series of images was taken partly in Cat’s home in Putney, and partly in her local park along the river.

Here’s a short selection from our morning’s shoot. Cat’s bright and bold attitude to life sang in sync with the autumnal joys of the day.

The People behind the Brand

As a small business it’s easy to hide behind our brand and assume our work will do the talking. It can feel very vulnerable to put ourselves forward and I know I use the excuse that it seems arrogant to self promote. Yet I always feel so much more connected to a brand when I can see the people behind it. In others, I see it as honest, confident and refreshing.

Amy and Jane run HomeNotes, an organisation that helps people to renovate their homes as easily, efficiently and cost-effectively as possible. They have a wonderful eye and an authentic energy that makes you want to work with them straight away. They also realise the importance of allowing clients to see this, as an integral part of the services they provide. So our aim with this shoot was to build a bank of images that reveal them as people, within their organisation. Thanks Amy and Jane for bringing me on board for a fun, insightful and sunny morning!

Here’s a short preview from the shoot.