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Working with people with shared purpose

Lisa Bretherick February 1, 2023

Sometimes you find yourself working with people who share your purpose, without actively making it happen. Perhaps it’s synchronicity. Or perhaps you make it happen in more subtle ways. Either way I find I work with more and more organisations in the sustainability sphere, a purpose very close to my heart. 

Cat is the co-founder and sustainability leader for FutureMakers, who work with big businesses to bring sustainability into the heart of their organisation. 

It seemed only right to photograph out in nature. London may not seem the most obvious location, but look and you will find. As one of the greenest cities in the world, London is full of pockets of green and micro habitats. This series of images was taken partly in Cat’s home in Putney, and partly in her local park along the river.

Here’s a short selection from our morning’s shoot. Cat’s bright and bold attitude to life sang in sync with the autumnal joys of the day.

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In Portraits, Documentary, Headshots Tags Sustainability, nature, photography, Brand photography
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Black Lives Matter in Photography Too

Lisa Bretherick July 24, 2020

I’ve rewritten this article about 15 times over the past year and never had the guts to post it. I’ve been too scared that I’ll say the wrong thing, offend, rock a delicate boat. Now I don’t want to be someone just jumping on a bandwagon. There are always reasons not to speak up, it would be easy to spend your life in silence. But I know now, through the bravery of so many others, that that’s not okay any more. It’s a disservice to our beautiful world to stay silent about issues I believe in. 

So here’s me having a go at talking about BLM from the perspective of myself, because that’s all I can do. I hope it might, perhaps, inspire you to look at it all from your own perspective too. 

I suppose the first question is who is myself? Myself is a white, middle class female, a photographer who runs a co-working space on the edge of Brixton and a sister, daughter and friend to a mixture of people with a mixture of perspectives themselves. 

As a white person, I recognise that we are the ones who need to change our perspectives, educate ourselves and put in the work to change what we can. We must face our own prejudices, guilt, shame, complicity and fears, which is not easy to do. I’ve had many, sometimes heated, sometimes enlightening, sometimes heart wrenching conversations about BLM over the past few months. Some of the most interesting have also been the most challenging - those that have challenged my own beliefs, or called me out on things I’ve said. I’ve had conversations about my workspace and how to make it more inclusive to people of colour. I’ve been called out on suggestions for sponsorship or free desk spaces. I’ve found my voice rising and my stomach clenching when friends can’t hear my explanation about why this needs to be ‘black lives matter’ not ‘all lives matter’. Why we need to readdress who we worship in this country - who is recognised in stone and who isn’t. And yet again, I’m white and I haven’t felt the full force of inequality. I can’t imagine how torn and twisted your stomach feels as someone who has, and has to have those conversations with white people. I’m sorry for my part to play in that. 

As a photographer, I see inequalities everywhere. Photography has always been, without doubt, dominated by white, mainly male photographers. It is changing, as are many industries, but not actively. Or at least not from where I see it. I have, many times, very uncomfortably photographed minority communities through my white, privileged lens. I’ve recognised the irony in this, the ethics have always jarred. And I’ve talked about it. But I’ve never actively addressed it. 

Have you ever sat and thought about who takes the photos that we consume every day and form our interpretation of our world from? In our media, our advertising and our history books? How many of those photographers are black? How many are ‘middle class’? How many are male? That’s the lens that we learn from. 

Somehow, as an industry we have to change this. We can start as individuals by asking ourselves questions - who do I look for when I bring on a photography apprentice? When I’m asked to photograph different communities, am I the right person for the job or is there someone within that community who can capture it with a different lens? We need our imagery and our view of the world to reflect the views of our people - across different races, ethnicities, religions, sexualities and genders. And we cannot do that if our photographers don’t reflect our population. 

Co-working opens a whole new conversation, one for another time perhaps. But there are many questions that are being asked around our communication, representation and presentation of our spaces to enable full inclusion. For me and our space, BLM raises conversations about connecting more with our local community and understanding who those communities are. 

This is all big stuff and isn’t something that will change overnight. If we’re to continue moving forward towards a more equal society, then we’ve got to continue this conversation forward, not just during the media storm, but beyond. We’ve got to keep asking questions, keep acting on them, keep learning. And we’ve got to make sure that it’s not an empty conversation - take our time to make the right decisions within our industries, our workplaces, our society and within ourselves. I personally promise to continue to do this.

Stay peaceful and open to change.

In Headshots, Observations, Portraits, Documentary Tags BLM, #BlackLivesMatter, Photography
1 Comment
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Bringing new life to your old kettle - The world of recycling

Lisa Bretherick July 13, 2020

Last months job took me on a magical journey out of landlocked London to a world of metal, cables and kettles.

As I drove there I felt like I was entering a forgotten edge of Britain, brushed under the carpet of East Kent. It’s a hidden world of depots, transportation and mass production. Familiar brand names stake unashamed claim to the masses of industrial land along the road. Deeper into this unknown land I find the sign I’m looking for - Sweeep, one of the UK’s main electrical collection and recycling depots.

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In Documentary, Observations Tags reycling, recycle, electricals, Sweeep
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My return to me: A Swimming Adventure

Lisa Bretherick October 1, 2019

Open water swimming is my escape. My freedom. My return to me.

A few weekends ago I found myself in wispy Dartmoor on a swimming adventure with some buddies. Among them were the founders of the Ruckraft, a brilliant piece of kit that opens up a new world of adventure for swimmers. We had one cheap waterproof camera between us and unsurprisingly, I was voted designated photographer.

The camera brought me back to the magic of film. No exposure settings, no controls, just good old fashioned point and shoot and hope for the best.

That simplicity seems to open up space for something special… I feel like we captured pure, real adventure. A sense of being right in it, getting splashed and thrown about by the waves, ducking under and catching a glimpse of colour underneath, then popping up above, seeing an abstracted view of the horizon through smeared goggles. And three lone Ruckcrafts bobbing along aimlessly, yet determined.

This all happened because I was part of it. I was there feeling it all with them. That’s my kind of photography. Natural, instinctive and bursting with energy. My return to me.

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In Documentary Tags open water swimming, adventure, documentary, underwater photography
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When a shoot doesn't go to plan

Lisa Bretherick May 30, 2019

About 20 years ago local gypsies stole several cans of beer from the off-license I worked in at the time. Without realising it, this experience had sat comfortably somewhere in my subconscious and tainted my view of the gyspy traveller community.

So when I found myself photographing for a charity working to improve the rights of gypsy travellers, I had to confront those 20 years of judgement.

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In Documentary, Children, Observations Tags Gypsy, Documentary, Youth, Kids
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Taking a step back - Photography and holidays

Lisa Bretherick February 20, 2019

The images here came to me on an evening wandering around the magical town of Ataco in El Salvador. It’s a little cobbled town nestled in the mountains, surrounded by coffee trees and natural habitat for as far as the eye can see. It’s become a community of creatives, who have painted the crumbling walls with bright murals and sell their artisan wares on every corner. My time there will sit with me for a long time. And I’m sure that’s in no small part to the intimacy of experience that comes with slowing down and allowing time to take it’s own pace.

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In Documentary, Observations Tags El Salvador, holidays, stepping back, disconnecting, technology
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Do we always need a camera to be practicing photography?

Lisa Bretherick August 27, 2018

I’ve questioned many times whether I’m really passionate about photography. I have few photos of my holidays and I’m never seen with my camera when I’m ‘off duty’. So maybe it’s just a job to me… but I know it’s not. I’ve been drawn to it for a reason. 

When I’m not cycling, I’m usually swimming, in lido’s, lakes or seas - I’m drawn to water, like a little rubber duck, if rubber ducks could cycle. Many friends have suggested I combine my passions and get into underwater photography, and it seems like a logical suggestion, that would be the dream right? But something has always stopped me. 

I’ve had all the chats about the barriers that might be getting in the way - procrastination, fear of failure, not being good enough. And I’m guilty of all of them. But as I build up a rhythm in the murky lake water, gliding through the seaweed and taking mental snapshots of the trees on the horizon every time I turned my head, I know why. I’m always observing, soaking in the surroundings and taking a hundred photos in my head. I don’t always need a piece of equipment to be passionate about photography. And I don’t need physical photos as evidence of that. 

So it's not that I don't enjoy my job, it's just that what draws me to it isn't necessarily what draws others to it. Photography to me is a way of bringing more observation and exploration into my life, to focus in on things that I cherish. However, observation is a gift most of us have available to us at any time, in any place, and we don't always need a camera to hone this skill. In a world where everything seems to be constantly documented and photographed, we’d do well to give our memory more credit and give more time to the simple pleasure in observation, for ourselves. And I don't think I'm doing my industry an injustice suggesting this - when you do pick up a camera, you might realise you've learnt more than you expected.

In Observations, Documentary Tags Observation, open water swimming
1 Comment
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Bringing back the Emotion

Lisa Bretherick August 20, 2018

Photographing weddings is no longer my bread and butter - I photograph about one a year and am selective. I work with people I like or have an affinity with, and throw energy and a fresh eye into each one.

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In Documentary Tags weddings
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The Need for Speed - Velodrome Photography

Lisa Bretherick January 3, 2018

I’ve spent many a cold night pedalling round in circles, my little legs going faster than I thought possible, desperately trying not to drop behind the pack.

The Velodrome in Herne Hill is a place I’ve loved and hated in equal measure. I’ve pushed myself hard there and worn down my pride. But equally (nearly) always left feeling elated and full of fresh drive to achieve new things.

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In Documentary, Sports Tags Sports photography, Cycling, velodrome, Herne Hill, Communinty, Windrush Triathalon Club, Triathalon, Track racing
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Is Ethical Fashion Photography Possible?

Lisa Bretherick November 13, 2017

I’ve always steered away from fashion photography. I struggle with the pressure it impresses on people - young people in particular - to look a certain way, with the objectification of models, the hierarchical nature of the industry and exploitation behind so many big clothing brands. But that's a conversation for another time… It does however, neatly neatly take me on to the topic of my next shoot - fashion. Ha.

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In Documentary, Portraits Tags fashion photography, ethical fashion, real people, artisan
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