Inherently, people want to work with people they like.

Yet ironically, we’re increasingly doing business online and hiding behind our computer screens. So personality and transparency online is as important as ever.

Thankfully, we’ve moved on from the staid, dull company head shots and are increasingly using the ‘about us’ pages to display photos that allow the company personalities to shine through. Your photographs should entice potential clients to get in touch, if they don't then you're missing a big trick!

All companies have a brand personality. I think it’s important to balance this with an honest reflection of the individual personalities who make up that company.

Here's a little selection of my favourites from the past few months, to inspire you. Each is very different to the next - some may resonate with you and your brand and some may not, but each is an honest reflection of the individual personality and their values.

It's not often that I take to a studio. But it's good to break from tradition every so often, so to spend a couple of hours with the fantastic photographer Robert Taylor, in a London studio was a real pleasure. I photographed him, he photographed me.

For me a portrait becomes interesting when there's a story to read into. For that reason I tend to photograph in natural environments, using natural light. In contrast, a studio offers you a blank canvas and allows you to create your own story. Space and simplicity can be beautiful and allows the character to shine through. Robert you were a breath of fresh air to work with... great fun, insightful and intelligent. Look forward to working with you more in the future :-).

It was tough to narrow down, but here's my favourites...

Bringing back personality

Space and simplicity.

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