Inherently, people want to work with people they like.
Yet ironically, we’re increasingly doing business online and hiding behind our computer screens. So personality and transparency online is as important as ever.
Thankfully, we’ve moved on from the staid, dull company head shots and are increasingly using the ‘about us’ pages to display photos that allow the company personalities to shine through. Your photographs should entice potential clients to get in touch, if they don't then you're missing a big trick!
All companies have a brand personality. I think it’s important to balance this with an honest reflection of the individual personalities who make up that company.
Here's a little selection of my favourites from the past few months, to inspire you. Each is very different to the next - some may resonate with you and your brand and some may not, but each is an honest reflection of the individual personality and their values.